Half Built Bridges: The Focus & Building Challenge
As entrepreneurs, we often can’t stop ourselves from creating something or coming up with an idea. If you’re anything like me, an individual with a burning desire to constantly transform, then balancing you’re time and completing tasks is probably a serious battle. You can’t get out of your own way…I know how you’re feeling. Quite often, it’s a double edged sword. What else is there to say other than…life is hectic!
As entrepreneurs and achievers, we often get pulled in a variety of directions. For the most part, it’s something we just can’t avoid. We learn to adapt and do our best. I learned a valuable lesson while attending the Traffic and Conversion Summit in San Diego, CA with friend and business partner, Tim Schmidt (CEO of Skinpro International and SEO Expert) and another friend, Nick Molina (CEO of International Vapor Group). Traffic and Conversion Summit founder, Ryan Deiss, spent time discussing a topic he referred to as “half built bridges”.
For those of you unfamiliar with the term, it’s a simple term used to describe all the incomplete or half finished projects on your business “punch list”. After hearing Ryan spend a significant amount of time on this subject, I foolishly chose to proceed as usual, picking away at a hundred things to continue to make a small amount of progress in a lot of different areas. I woke up the other day and decided it was time to change things up! In an attempt to do so, I’ve started what I call my bridge building challenge! I decided to not only apply the challenge to my business, but personal life as well. Here are a few things I’ve decided to do in order to reduce the number of half built bridges in my life.
Do Nothing New
I’ve decided no matter how good an idea or business proposition, I will be pursuing absolutely nothing new until I finish building a bridge or two. That means putting a halt on purchasing any new domains and pulling resources off of any new projects I’ve started within the last few weeks. Any projects that are not more than 25% complete, zero resources, efforts and action will be allocated for the time being.
No Bells and Whistles
Any bridges that have been previously completed, yet still have outstanding items, I’ve decided to pull all resources and discontinue efforts previously dedicated to adding enhancements, bells and/or whistles to these bridges. There will be no product enhancement efforts put forth during this bridge building period. Most of the time, bells and whistles do more harm than good. This is especially true when it comes to product development. Anything that works, will continue to function as it currently functions.
I’ve decided to focus on completing one bridge at a time. In the event that an emergency arises, of course, I will tend to things. However, I plan on spending every waking moment on one project/product at a time until I finish the building the bridge. Once it’s functioning properly, I’ll then move onto the next unfinished bridge. This will hopefully result in avoiding distractions and will thus allow me to complete things faster. I’ve taken immediate initiative to recalibrate employee resources to help accomplish this goal. With majority of the team working towards the same goal we will be laser focused and pushing one another to stay on track.
All Aspects, One Day At A Time
I’ve decided to apply the same approach in other aspects of my life. I’ve wrote down all the personal goals previously set and decided to focus on the lowest hanging fruits first. Anything I can successfully accomplish the quickest, I am focusing on first. A few of the non-business bridges I’m attempting to build are as follows:
1) Build a better, healthier and leaner daily life routine
2) Build a regimen to run or work out everyday for 30 days
3) Build good eating habits and avoid fried foods, alcohol and sweets
4) Build better reading and relaxation habits (reading a book before bed every night instead of watching TV or working late at night)
To refrain from becoming overwhelmed with achieving all goals longterm, I’ve decided to only worry about today. Deciding to…not eat unhealthy today, not drink alcohol today, not stay up working on my laptop in bed today etc. This approach will likely give me a greater perception of each goal being achieveable. The accumulative “today” will equate to a more successful tomorrow.
Don’t Think, Go All In…Do It!
Most importantly, I’ve decided to keep things simple and not overthink it. More often than not, overthinking has proven to lead to a reductioning in efforts and greater chances of unsatisfactory results. There’s nothing to think about. There’s only action to take. It’s as simple as that really. I’ll be providing an update 30 days from today with my results. In the meantime, which half built bridges are you planning on building this month?
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